What is SEO

SEO stands for “Search Engine Optimization,” and it’s the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. The goal of SEO is to rank higher in search engine results pages (SERPs) for relevant keywords and …

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Career Opportunities In Digital Marketing

There is a wide range of career opportunities available in the field of digital marketing, including: Digital Marketing Manager: A digital marketing manager is responsible for developing and implementing a company’s digital marketing strategy. This includes managing campaigns, analyzing data, and ensuring that the company is effectively reaching its target audience. Search Engine Optimization (SEO) …

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Future of Digital Marketing Automation & Its Benefits in 2023

Technology and innovation are the key pillars for any industry to survive and thrive in today’s competitive world. Plain old marketing efforts are no longer sufficient. Before we delve into this further, let’s first understand how technology is changing the world for the better. What is Automation? According to the Oxford dictionary, the basic definition …

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Digital Marketing

Digital Marketing

Digital marketing is the process of using digital channels to promote or market products and services to target audiences. The main goal of digital marketing is to convert leads into customers, and customers into repeat buyers. Digital marketing includes a wide range of activities, such as search engine optimization (SEO), content marketing, social media marketing, …

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