SEO stands for “Search Engine Optimization,” and it’s the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
The goal of SEO is to rank higher in search engine results pages (SERPs) for relevant keywords and phrases, and to drive organic (non-paid) traffic to a website. To achieve this, SEO practitioners use a variety of tactics, including:
Keyword research: Finding the right keywords and phrases that people are searching for and incorporating them into a website’s content and meta tags.
On-page optimization: Optimizing individual web pages for search engines by including relevant keywords and meta tags, improving the website’s overall structure and user experience, and ensuring that the website is easily crawlable by search engines.
Content creation: Creating high-quality, relevant, and informative content that engages and informs users and helps to establish a website as an authority in its industry.
Link building: Securing links from other websites to your own to show search engines that your website is a valuable resource for users.
Mobile optimization: Ensuring that a website is optimized for mobile devices and provides a positive user experience for mobile users.
Technical SEO: Making sure that a website’s technical infrastructure is sound and optimized for search engines, including improving website speed, fixing broken links, and ensuring that the website is secure.
By implementing these tactics, an SEO specialist can help improve a website’s ranking in search engine results pages and drive more organic traffic to the site. The result is a higher visibility, increased credibility, and ultimately more leads, sales, and revenue for a business.